Running a cleaning business is a great way to provide a service to business owners who need your help. If you're the owner of a cleaning business, there's a good chance you want to find more customers and generate more revenue. Here are five easy steps you can take to grow your commercial cleaning business.
1. Get Support for Managing Your Digital Marketing
If you want to grow your business, you need to harness the power of the web to reach more customers. After all, there are currently more than 3.73 billion peopleusing the Internet. To do that, consider buying into a franchise that will help manage your digital marketing for you. A franchising company can help you manage your website by doing things like ensuring that it's SEO optimized, keeping it up to date -- and this makes digital marketing easier for you, so that you can focus on running your business well and naturally attracting more clients and customers.
2. Encourage Referrals
Word of mouth is a strong marketing tactic. Get your current happy customers to refer you to friends and family members. 82 percent of Americans seek referrals from friends and family members before choosing a company to do business with. By encouraging referrals, you can easily increase business and grow your brand's reputation.
3. Reach Out to New Clients
If you run a commercial cleaning business, pay attention to places in town that might need new cleaning services. Are there new office buildings being built? Do you see new development around? If so, do some research and contact the landlords or management companies of those buildings. If you offer up your services, you may just find that you have a new customer who appreciates your taking the time to reach out.
4. Do a Good Job
The best way to attract new customers and keep current ones happy is to do a good job when you clean. Focus on being thorough and serving all of your customers' needs. If you do a good job cleaning while you clean, there's a good chance your customers will continue to use your services (and also more readily pass your name along!)
5. Rely on Support from a Regional Office
If you're looking to grow your commercial cleaning business, you should rely on a regional office, like the Stratus Regional office, for support, sales guidance, training and new customer accounts. The regional office has tons of experience for helping small businesses grow, and they can offer you valuable guidance if you want to expand instantly.