Stratus Building Solutions is proud to announce that our Vice President of Franchise Development, Rob Lancit, has written an article in Entrepreneur. Titled "5 Actionable Strategies to Improve Your Brand Reputation," this insightful piece offers valuable advice for both established brands and emerging franchisors looking to enhance their industrywide reputation.
Understanding Brand Reputation
In his article, Rob Lancit emphasizes that a franchisor's brand reputation is a two-way street, shaped by the experiences and interactions shared with the outside world. He highlights the importance of establishing a unique corporate culture that positively influences both internal employees and external stakeholders.
Actionable Strategies for Reputation Improvement
Rob Lancit shares five key strategies that franchise brands can implement to improve their reputation:
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Becoming a Customer Service Superstar
- Rob stresses the significance of providing superior customer experiences. Brands that maintain excellent customer service reputations do so by being responsive, attentive, transparent, and honest. He suggests that executives should personally engage with their customer service hotlines to identify areas for improvement.
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Spruce Up Your Online Presence
- With consumers increasingly interacting with brands online, having a strong online presence is essential. Rob advises franchise brand managers to conduct regular reviews of their online interactions to ensure they align with the company's core values and culture. He also highlights the importance of being responsive and engaged on social media.
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Corporate Social Responsibility (CSR)
- Rob underscores the critical role of CSR in elevating a brand's reputation. He points out that modern consumers expect brands to commit to environmental, sustainability, and governance (ESG) principles. Analyzing and enhancing CSR efforts can significantly reduce reputational risk and harm.
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The Value of Intriguing Marcomm
- Effective marketing communication (Marcomm) should align with a brand's core values and highlight its unique value proposition. Rob suggests conducting a brand audit to ensure messaging intrigues and communicates commitment to core values. This can be a valuable investment in building a strong brand reputation.
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Pursue Some Credit
- Rob encourages brands to seek recognition through industry awards, speaking opportunities, and certifications. Internal promotion efforts, combined with external recognition, can bolster a brand's reputation. Setting up a Net Promoter Score (NPS) survey can help gauge performance and track progress.
A Resource for Franchise Leaders
Rob Lancit's article is a must-read for franchise leaders looking to enhance their brand reputation. His extensive experience in franchising, combined with his unique perspective as a consultant, franchisor, franchisee, area developer, and supplier, provides valuable insights for brands at any stage of their development.
Looking Ahead
At Stratus Building Solutions, we are committed to maintaining our reputation as the leading provider of commercial cleaning services. Rob Lancit's contribution to Entrepreneur highlights our dedication to excellence and innovative strategies for growth.
For those interested in improving their brand reputation and learning from industry experts, Rob Lancit's article on Entrepreneur is available now. Read the full article to gain actionable insights and elevate your brand to new heights.
About Stratus Building Solutions
Stratus Building Solutions is the nation's leading provider of commercial commercial cleaning services, offering environmentally friendly cleaning solutions to businesses across the USA and Canada. With a commitment to sustainability and excellence, Stratus continues to set the standard in the commercial cleaning industry.