International franchise brand selects new partner based on need to unify, scale, and optimize their local and national marketing strategies.
Los Angeles, CA (PRWEB) May 17, 2017
Stratus Building Solutions today announced it has partnered with Web Brand Networks (WBN) to deploy its award-winning Centermark digital marketing solution across Stratus Building Solutions’ system of 30 Regional Master Franchise locations and corporate marketing department. WBN is the enterprise-oriented channel of Web.com (NASDAQ:WEB), a leading provider of Internet services and online marketing solutions for small businesses.
“Prior to WBN and its Centermark solution, we prioritized national marketing yet struggled developing content to optimize our regions’ localized digital presence. WBN offered a number of great solutions for us on an easy-to-use platform that allows our Master Franchise offices to manage and update content specific to their region, bringing them closer to their potential customers and unit-franchisees without much effort or expertise necessary,” states Rachel Frazier, Director of Corporate Marketing.
Like small businesses, brand networks (corporate offices and their franchises and multi-location businesses) need the internet to get found by potential new customers and want smart lead-generation tools and brand-management strategies to grow their revenue. Unlike small businesses, brand networks have the additional need to unify, scale, and optimize their local and national marketing strategies.
Specifically designed for network businesses, Centermark is a robust marketing platform that provides actionable business intelligence, robust applications specifically designed to accommodate corporate and local goals, and resources to promote collaboration, consistency and effectiveness throughout the entire network.
"For more than 10 years, we have helped enterprises and their network get found on the internet, and then grow their business through local marketing using expert digital marketing solutions," said Denise Lynch, executive vice president at Web.com. "We look forward to partnering with Stratus Building Solutions."
About Stratus Building Solutions
Stratus Building Solutions is an international franchise company in the commercial cleaning industry, founded in 2006 and headquartered in Los Angeles, CA. Stratus provides green commercial cleaning and janitorial services driven by dedicated, small business owners and regional support offices. Stratus Building Solutions has a strong national presence with over 1,500 unit franchisees in 30 major cities across the United States. They are setting new standards in the business services and commercial cleaning franchise industry by being the first to offer environmentally-responsible janitorial services with their proprietary, Green Seal Certified line of cleaning chemicals and branded state-of-the-art cleaning equipment.
Web.com Group, Inc. (Nasdaq: WEB) provides a full range of Internet services to small businesses to help them compete and succeed online. Web.com meets the needs of small businesses anywhere along their lifecycle with affordable, subscription-based solutions including domains, hosting, website design and management, search engine optimization, online marketing campaigns, local sales leads, social media, mobile products and ecommerce solutions. For more information, please visit http://www.web.com; follow Web.com on Twitter @webdotcom or on Facebook at facebook.com/web.com.