Maximizing the value of trade memberships can unlock career growth, networking opportunities, and access to industry resources. Understanding how to select the right group and leverage your membership effectively can make all the difference in professional development.
Joining a professional or trade organization offers more than just networking—it’s an investment in your career and personal growth. Rob Lancit, VP of Franchise Development at Stratus Building Solutions, emphasizes the importance of carefully selecting the right group to maximize value. From industry-wide associations to niche organizations, there are plenty of options to suit your goals. But it’s essential to evaluate resources and costs, ensuring the benefits align with your ambitions and budget.
“Evaluate the resources provided by the organizations that interest you, and seek validation from current members,” Lancit advises. He notes that some companies may even sponsor memberships if the benefits enhance employee performance. But membership alone isn’t enough—you need to actively participate. Attending events, webinars, and expos helps build visibility and strengthens connections within the organization.
Lancit encourages professionals to seize leadership opportunities once they’ve established credibility, as these roles not only elevate your profile but also offer a platform to shape industry standards. With insights from groups like Rotary Clubs or Toastmasters, even small business owners or individuals can gain new skills, such as public speaking.
Ultimately, success comes from being willing to engage and take full advantage of the opportunities offered. Are you ready to become a joiner?
Don't miss out on Rob's valuable advice—read the full article on Forbes.
About Stratus Building Solutions
Stratus Building Solutions is the nation's leading provider of commercial and janitorial cleaning services, offering environmentally friendly cleaning solutions to businesses across the US and Canada. With a commitment to sustainability and excellence, Stratus continues to set the standard in the commercial cleaning industry.