Putting customers first isn’t just a slogan; it’s a strategy for success. Doug Flaig, CEO of Stratus Building Solutions, shares how a customer-centric approach can drive innovation, improve loyalty, and boost business growth.
“While the customer isn’t always right, they must always be the focus,” says Doug. By keeping customers at the heart of your business, you can create personalized services, enhance the customer experience, and build lasting relationships that translate into loyalty. Loyal customers not only spend more but also reduce reliance on costly customer acquisition efforts.
Doug explains how Stratus integrates this mindset by tailoring services to clients’ unique needs, delivering on promises, and measuring satisfaction regularly. Collecting and analyzing customer feedback is key to identifying pain points and developing solutions. Doug advises limiting feedback requests to ensure high-quality responses while using multiple channels to gather insights.
Don't miss out on Doug's expert principles! Your business can foster loyalty, enhance its reputation, and stay ahead in a rapidly changing marketplace—read the full article in Forbes.
About Stratus Building Solutions
Stratus Building Solutions is the nation's leading provider of commercial janitorial services, offering environmentally friendly cleaning solutions to businesses across the US and Canada. With a commitment to sustainability and excellence, Stratus continues to set the standard in the commercial cleaning industry.