What Entrepreneurs Can Learn from Franchising Trends and Evolution
Rob Lancit, VP of Franchise Development at Stratus Building Solutions, has been featured in both Forbes and Entrepreneur, offering key insights into the evolving world of franchising. His expertise sheds light on how franchises are adapting to challenges and thriving in competitive markets.
In 2024, franchising success was fueled by targeted digital marketing, enhanced franchisee support programs, and a focus on diversity and sustainability. These strategies not only improved lead generation but also strengthened retention, setting the stage for long-term growth. Franchise brands, including Stratus, embraced eco-friendly practices and AI-driven marketing tools, staying ahead of customer expectations and operational demands.
The commercial cleaning sector serves as a prime example of adaptability. During the COVID-19 pandemic, cleaning franchises like Stratus introduced enhanced disinfection services, adopted green practices, and rolled out advanced training programs to meet rising demands. These innovations solidified the industry’s reputation as a reliable, recession-resistant model, drawing aspiring entrepreneurs looking for dependable revenue streams.
As we move into 2025, Rob highlights emerging trends that will define franchising:
• Virtual Reality (VR): Offering immersive franchise discovery experiences for potential franchisees.
• AI-driven customer support: Helping businesses streamline operations and improve engagement.
• Micro-franchising models: Lower overhead options appealing to younger, part-time entrepreneurs.
For businesses to thrive, Rob emphasizes the importance of agility. “Businesses must be agile and flexible enough to respond to sudden disruptions,” he says. He advises entrepreneurs to regularly review strategies, monitor industry trends, and integrate innovation into their business models.
Whether you’re an aspiring entrepreneur or an established business owner, Rob’s insights from Forbes and Entrepreneur offer a roadmap to navigate challenges, seize opportunities, and build a future-ready business.
👉 Read Rob’s insights in Forbes and Entrepreneur to learn more!