Purpose Over Perks: Doug Flaig’s Guide to Culture That Wins
At Stratus, our story isn’t just about awards — it’s about the companies, franchises, and teams we’ve helped succeed. In a recent Authority Magazine interview, CEO Doug Flaig dives deep into why a purpose-driven culture isn’t a buzzword—it’s a business strategy.
Flaig, a veteran of top-tier franchise brands like Dunkin’, Burger King, and 7-Eleven, reveals how he brought new life to Stratus by aligning leadership, crafting meaningful values, and embedding purpose into every decision. Under his guidance, Stratus has earned multiple accolades, including being named Fastest Growing Franchise for three consecutive years by Entrepreneur Magazine. According to Flaig, that success started with redefining the company’s mission and culture.
He outlines five actionable steps leaders can take: ensure leadership alignment, define clear core values, communicate those values regularly, stay consistent with decision-making, and build in a rhythm to review and adapt. He’s candid about pitfalls, too—like “Ivory Towering” strategy, and ignoring employee input. His leadership mantra? “It’s not about me—it’s about them.”
At Stratus, purpose is more than a poster on the wall. It’s in the systems, meetings, hiring, and recognition. It means lifting people up, protecting health, and giving back. And it’s this commitment that’s allowed Stratus to attract exceptional talent and grow into a network of over 4,500 unit franchisees across North America.
For business leaders wondering where to start, Flaig’s advice is simple but powerful: find your “true north,” involve your team, and revisit your purpose annually—because in a changing world, clarity of mission wins.
Read the full article in Authority Magazine.