How Customer-Centric Companies Win in 2025
Customers are the lifeblood of any business, and in 2025, companies that put their needs first will thrive. Rob Lancit, VP of Franchise Development at Stratus Building Solutions, emphasizes that customer-centricity is not just a trend—it’s a necessity for long-term success.
“In today’s hyper-competitive environment, customers expect seamless experiences, personalized interactions, and immediate solutions. Companies that fail to prioritize customer-centricity risk falling behind.” — Rob Lancit
So, what steps can businesses take to become truly customer-focused?
📊 Meet Customers Where They Are – Use AI-powered analytics to predict customer needs, engage with them on social media, and empower frontline employees to provide real-time feedback.
📊 Invest in Customer Experience – AI-driven support, personalization technology, and seamless omnichannel experiences create a frictionless journey for customers.
📊 Avoid Common Pitfalls – Overpromising, ignoring negative feedback, and impersonal communication can push customers away instead of building loyalty.
📊 Commit to Long-Term Engagement – A post-sale strategy with follow-ups and personalized offers turns customers into lifelong brand advocates.
At Stratus Building Solutions, these principles are being applied through enhanced franchisee support, AI-driven service customization, and sustainability initiatives. The companies that put customers first in 2025—not just in words, but through real actions—will be the ones that dominate their industries.
Read the full article in Forbes.