After the acquisition of Stratus Building Solutions was completed February 2015, the new ownership invited all existing Master Franchises to Los Angeles, CA for their first annual National Convention. New owners Afshin Cangarlu, CEO, Foad Rekabi, CTO and Channen Smith, COO, who all are current owners of their own master franchises, knew the importance of bringing everyone together during this monumental moment.
“This is a new year with a new beginning for our company. The new management team is fully onboard to support the franchises and pave the road for the future growth of the company. We now have a great opportunity to rebuild the brand that once was ranked high in the industry. The Franchises have worked hard in building their business around Stratus over the years. Today, that value is being recognized by this transaction. Our priority will be to provide our franchises with more opportunity than ever to continue to grow,” announced Cangarlu.
At the National Convention, the new owners presented their comprehensive plan to put Stratus Building Solutions back on track and revive its commitment for growth. The sessions included introduction of a new Enterprise Resource Planning (ERP) custom software to help the master franchise offices manage their entire businesses from sales to operations; this new program is currently active in seven master franchise offices and to be installed in the remaining through the summer. In addition, the new Stratus corporate office has plans for marketing and re-branding the company, and demonstrated dedication to provide the best support possible to its franchises.
Once a company stricken by negative publicity, during the convention Franchise members displayed enthusiasm for the changes to come and the forward movement for growth.
“The new ownership has shown themselves to be very transparent. Clarity of is so important in the franchise industry, and the new ownership is able to relate to the franchisors through the ownership of their own Stratus Master Franchises. Transparency and connecting to us on that level, sharing solutions, successes and failures will be key to helping the franchises succeed,” explained Jared Thomas, co-owner of the Utah Master Franchise.
“I am very optimistic about the new ownership. Each of the new owners had a different way of approaching the business,” stated John Coleman, owner of the Philadelphia Regional Master.