Car Dealership Customer Spotlight Chris Williams Southpoint Dodge

Like any business that has customers
dropping in, most business owners will tell you that car dealerships need
to be clean. Spotless. Immaculate.

True, it’s smart for all businesses to strive
to be clean. But it’s especially smart business for a car dealership, for a
variety of reasons. For starters, you’re selling a product that is expensive,
maybe the most expensive item somebody has after a house, and anything can go
wrong in the selling process.

A customer might be turned down for their
financing. A customer may want pink leather seats, and you don’t have pink
leather seats. Or maybe the car salesperson looks like some customer’s Uncle
Phil, and that customer doesn’t like Uncle Phil, and so the customer leaves
and goes somewhere else.

Those types of things are generally out of a
car dealership’s control – but you can control how the car dealership looks.
You want a dealership to shine, so the cars can shine. You want your
customers to focus on the car – not some cobweb in the corner of the lobby or
mud-streaked floors.

And then there’s the whole matter of first
impressions. You don’t want customers thinking, “Geez, this dealership can’t
even take care of how their showroom looks. Maybe they don’t take care of
their cars either.”

So, yes, not to, um,
drive the point home, but car dealerships need to look
professional and be clean. Otherwise, your customers may fear they’re about
to be taken for a ride, and then you would be in
wheel trouble. (OK – we’ll stop with the
puns!).

But there’s another reason a clean business
can help a car dealership, according to Chris Williams, who has the official
title of Accounts Payable Clerk at Southpoint
Dodge in Austin, Texas.

Williams told us that ever since Stratus Building Solutions started cleaning
Southpoint Dodge on the fateful day of May 11, 2017, Southpoint Dodge’s
employee satisfaction has gone way up. Which, by the way, increases our own
satisfaction. We spoke to Williams, and, boy, did she make our day. And
luckily, Williams said we could report on that conversation.

So here’s a quick snippet from our
talk.

Stratus Building Solutions
(SBS): So how did you first hear about Stratus?

Chris Williams
(CW): You were doing service at a sister store, at a time we
were dissatisfied with our previous cleaning service, and our sister store
recommended them.

SBS: What set
Stratus apart when you were choosing a cleaning company?

CW: They have
good attention to detail, good supervisors and are easy to communicate
with.

SBS: Why do you
like working with Stratus?

CW: The ease of
use.

SBS: What are the
biggest benefits you’ve seen?

CW: It has
definitely helped our customers feel satisfied and helped boost employee
morale. In the past, with the other company we had before Stratus, there was
some dissatisfaction with lack of toilet paper and paper towels. Those little
problems led to employee complaints that have since disappeared. That’s
really nice.

Stratus: Would
you recommend Stratus to other businesses?

CW:
Definitely!

And, no, we didn’t pay Williams to say that.

Not that every single cleaning has been perfect. Of course, we
always do our best, but to err is to be human. Williams says that there have
been a couple occasions when something wasn’t quite done exactly the way the
dealership wanted, and she let her contact at Stratus know, and the next day,
it was fixed without any hassle or headaches. She said she appreciates that
Stratus Building Solutions has always been willing to make things right very
quickly.

In other words, just as Southpoint Dodge undoubtedly tries to
always offer incredible service to their customers, Stratus tries to do the
same with ours!