A background of buildings with a photo of Rob Lancit that says: “What Entrepreneurs Can Learn From The Evolution Of Cleaning Franchises” With VP of Franchise Development Read on: Forbes Magazine ROB LANCIT"

How Cleaning Franchises Adapted and What Entrepreneurs Can Learn

The evolution of cleaning franchises offers valuable lessons for entrepreneurs. When the COVID-19 pandemic hit, businesses needed professional cleaning services more than ever. Cleaning franchises had to adapt quickly, introducing new sanitation techniques, investing in eco-friendly products, and training staff to meet higher hygiene standards.

This shift wasn’t just about survival—it was about innovation. Businesses that embraced change, from touchless cleaning technology to hospital-grade disinfection methods, gained a competitive edge. Those that failed to adjust struggled to keep up.

“The pandemic taught us that businesses must be agile and flexible to respond to sudden marketplace disruptions—a lesson that didn’t have to be learned on the fly.” — Rob Lancit

 

So, what can entrepreneurs learn?

1️⃣ Be Adaptable: The market changes fast. If your business isn’t ready to pivot, you risk being left behind.

2️⃣ Invest in Innovation: Companies that improve their products and services stay ahead.

3️⃣ Diversify Services: Many cleaning franchises expanded to include disinfection, air purification, and workplace cleanliness consulting.

 

Beyond cleaning, these lessons apply to any industry. Businesses that embrace change are the ones that thrive. Whether through new technology, strategic partnerships, or service expansion, flexibility is key. The pandemic reshaped consumer expectations, and businesses must now think ahead to stay competitive.

The cleaning franchise industry proved that with smart strategies, businesses can not only survive challenges but come out stronger. Entrepreneurs in any industry can apply these same principles to succeed in changing markets.

Read the full article in CleanLink.